We are seeking a data-driven and creative Media Buyer to manage, optimize, and scale our paid media campaigns across platforms such as Meta (Facebook/Instagram), Google, TikTok, and others. The ideal candidate has a passion for beauty and understands how to craft campaigns that resonate with our target audience, while maximizing ROAS and brand visibility.
Key Responsibilities:
• Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant channels.
• Monitor daily performance metrics and adjust targeting, creatives, and budgets to improve ROAS.
• Collaborate with the creative and marketing teams to develop high-performing ad creatives and landing pages.
• Conduct audience research and A/B testing to improve performance.
• Analyze campaign data and present insights and recommendations for growth.
• Manage media budgets efficiently across platforms and campaigns.
• Stay up to date with digital marketing trends, algorithms, and industry benchmarks.
• 2+ years of experience in digital media buying, preferably in e-commerce or beauty industries.• Proven track record of successful paid campaigns with measurable results.• Strong knowledge of Facebook Ads Manager, Google Ads, TikTok Ads, and Google Analytics.• Experience with remarketing, lookalike audiences, and conversion tracking.• Creative mindset with attention to detail and performance metrics.• Excellent communication and time management skills.• Fluent in English; Arabic is a plus.