Job Overview:

We are seeking a data-driven and creative Media Buyer to manage, optimize, and scale our paid media campaigns across platforms such as Meta (Facebook/Instagram), Google, TikTok, and others. The ideal candidate has a passion for beauty and understands how to craft campaigns that resonate with our target audience, while maximizing ROAS and brand visibility.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant channels.

• Monitor daily performance metrics and adjust targeting, creatives, and budgets to improve ROAS.

• Collaborate with the creative and marketing teams to develop high-performing ad creatives and landing pages.

• Conduct audience research and A/B testing to improve performance.

• Analyze campaign data and present insights and recommendations for growth.

• Manage media budgets efficiently across platforms and campaigns.

• Stay up to date with digital marketing trends, algorithms, and industry benchmarks.

Requirements:

• 2+ years of experience in digital media buying, preferably in e-commerce or beauty industries.

• Proven track record of successful paid campaigns with measurable results.

• Strong knowledge of Facebook Ads Manager, Google Ads, TikTok Ads, and Google Analytics.

• Experience with remarketing, lookalike audiences, and conversion tracking.

• Creative mindset with attention to detail and performance metrics.

• Excellent communication and time management skills.

• Fluent in English; Arabic is a plus.

Nice to Have:

• Experience with Shopify or WooCommerce.

• Familiarity with tools like Brevo, Klaviyo, Hotjar, or Triple Whale.

• Understanding of the MENA beauty market.

Why Join Babebella?

• Be part of a growing beauty brand with a bold mission and creative team.

• Opportunities for growth, development, and leadership.

• Employee discounts on all Babebella products.

• Work in a supportive, collaborative, and fast-paced environment.

Skills

• Expertise in Meta Ads, TikTok Ads, and Google Ads (multi-platform mastery)

• Strong data analysis & optimization skills (CTR, CPC, CPM, ROAS, CAC, scaling)

• Creative strategy understanding (hooks, angles, UGC, testing & spotting fatigue)

• Advanced tracking knowledge (Pixel, CAPI, UTMs, AEM, fixing tracking issues)

• Strong audience building (broad, lookalikes, retargeting, segmentation)

• Ability to scale campaigns while maintaining stability

• Proactive problem-solving with fast decision-making