1. E-Commerce Strategy & Growth

• Develop and execute the company’s e-commerce strategy to drive traffic, conversion, and revenue.
• Manage end-to-end online sales operations, including assortment, pricing, promotions, and performance tracking.
• Set annual growth targets and define KPIs such as conversion rate, AOV, CAC, CLV, and ROAS.
• Collaborate closely with marketing and product teams to align digital campaigns with sales objectives.

2. Website Management & Customer Experience

• Oversee daily operations of the e-commerce platform (Shopify, Magento, WooCommerce, or similar).
• Ensure a seamless and engaging online shopping journey — from landing page to checkout.
• Manage UX/UI improvements, product listings, and digital merchandising.
• Coordinate with IT and creative teams to enhance functionality, design, and mobile performance.

3. Digital Marketing Integration

• Work hand-in-hand with the Media Buyer and Digital Marketing teams to plan acquisition, retargeting, and retention campaigns.
• Leverage SEO, SEM, social media, email marketing, and affiliate channels to increase online visibility.
• Monitor performance dashboards and analytics tools to identify growth opportunities.

4. Operations & Fulfillment

• Coordinate with supply chain and logistics teams to ensure smooth order fulfillment, stock accuracy, and on-time delivery.
• Manage relationships with 3PL providers and marketplaces (Amazon, Noon, Jumia, etc.) when applicable.
• Implement customer feedback loops to continuously improve satisfaction and loyalty.

5. Data, Reporting & Optimization

• Track key performance indicators (KPIs) and prepare weekly and monthly business reports.
• Use Google Analytics , Meta Insights, and CRM dashboards to drive data-informed decisions.
• Continuously test, learn, and optimize product mix, promotions, and customer journeys.