- Conduct market research to identify consumer preferences, buying behavior, and emerging market trends.
- Analyze sales data, competitor activities, and market conditions using statistical and analytical tools.
- Design and implement surveys, questionnaires, focus groups, and other data collection methods.
- Compile and interpret research findings to generate reports, charts, and dashboards for management.
- Present insights and recommendations to support marketing strategy and business decisions.
- Monitor and assess the performance of marketing campaigns and predict sales or demand trends.
- Stay updated on industry developments and competitor movements to support proactive decision-making.
- Support the creation and execution of marketing campaigns by providing data-driven insights.
- Continuously evaluate the effectiveness of research methodologies and recommend improvements.
- Monitor and evaluate competitor activities, pricing strategies, and market positioning to provide actionable insights.
- Prepare detailed reports and presentations summarizing research findings and recommendations for management and cross-functional teams.
- Collaborate with marketing, sales, and product development teams to align research insights with business objectives.
- Utilize quantitative and qualitative research methods, including surveys, focus groups, and data analysis tools.
Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field.Minimum 4 years of experience in market research, data analysis, or consumer insights.Strong analytical and quantitative skills with the ability to interpret large datasets.Proficiency in Microsoft Excel, SPSS, Power BI, or other statistical software.Experience using survey and data collection tools (e.g., Google Forms, SurveyMonkey, Qualtrics).Excellent communication and presentation skills with the ability to convey complex data clearly.Detail-oriented, organized, and capable of managing multiple research projects simultaneously.Strong business acumen and understanding of marketing principles.