Job Summary:

As a Social Media Marketing Specialist, you will be responsible for developing and implementing effective social media strategies to enhance our online presence and engage our audience. You will collaborate with our marketing team to create content that resonates with our target market and aligns with our brand voice.

Key Responsibilities:

• Develop and execute social media marketing strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Create, curate, and manage engaging content, including graphics, videos, and written posts.
• Monitor social media channels for trends, customer feedback, and engagement opportunities.
• Analyze social media metrics to evaluate the effectiveness of campaigns and make data-driven decisions.
• Collaborate with cross-functional teams to support marketing initiatives and brand campaigns.
• Stay updated on the latest social media trends, tools, and best practices.

Skills

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing, preferably in a professional setting.
• Strong writing and communication skills.
• Proficiency in social media management tools and analytics.
• Creative mindset with the ability to generate innovative ideas.
• Strong understanding of various social media platforms and their audiences.

Preferred Skills:

• Knowledge of SEO and digital marketing strategies.

Familiarity with influencer marketing and partnerships.