- Develop the group-level marketing strategy in line with business objectives, including brand positioning, customer segmentation, channel strategy and e-commerce growth.
- Build the annual marketing plan, budgets and forecast revenue / market share / online sales.
- Ensure integration of offline, online and e-commerce marketing activities so they align and reinforce one another.
- Lead the strategy for the online channel(s): company website(s), marketplaces, direct-to-consumer (D2C) platforms, mobile commerce. For example, oversight of platform strategy, user journey, conversions, fulfilment interface.
- Manage digital marketing initiatives (SEO/SEM, email marketing, social media, paid media, display, affiliate, retargeting) targeted at increasing traffic, conversion and retention in the e-commerce channel.
- Monitor and analyze e-commerce performance metrics (traffic, conversion rate, average order value, cart abandonment, repeat purchase rate, marketplace performance) and lead optimization efforts.
- Work closely with logistics, product, IT, customer service and supply chain teams to ensure the e-commerce operations support marketing goals (e.g., fulfilment, returns, product availability, UX).
- Oversee major marketing campaigns (product launches, promotions, seasonal, brand-building) across channels.
- Ensure brand consistency in messaging, positioning and visual identity across all channels and geographies.
- Manage external agencies/vendors/partners (creative, media, e-commerce marketplace agencies) including briefing, budgets, performance tracking.
- Lead, mentor and develop the marketing & e-commerce teams across the group: set objectives, track performance, foster collaboration.
- Liaise with business unit heads, sales, product, IT, finance to align marketing efforts with broader organizational goals.
- Present marketing & e-commerce performance and strategy to senior leadership; provide data-driven insights and recommendations.
- Own and manage marketing budgets for the group and/or digital/e-commerce channel; ensure spend efficiency and ROI.
- Monitor P&L (where applicable) for e-commerce channels, working with finance to track revenue, costs, margins.
3-5 years of experiance in e-commerce marketing managment ,Business Administration or any related field,Preferably in Fashion Retail Experience in managing multi-channel (online + offline) marketing strategies, preferably across more than one country or business unit.Deep knowledge of e-commerce platforms, marketplaces, online sales funnels, digital marketing tools and analytics.Strong analytical ability: comfortable working with data, deriving insights, measuring ROI and recommending actions.Excellent leadership and team-management skills: motivating and developing teams in a fast-paced environment.Strong stakeholder and cross-functional collaboration: able to influence and work across business units.Excellent communication (written & verbal), presentation skills, ability to translate strategy into execution.Proficiency with digital marketing tools (Google Analytics, AdWords/PPC, Meta Ads, SEO tools), e-commerce analytics, CMS/website optimization.Creative mindset with ability to think strategically and execute tactically; comfortable with change and ambiguity