We are seeking a highly skilled Senior Media Buyer with proven experience in managing and scaling paid campaigns for e-commerce brands. The ideal candidate is data-driven, performance-oriented, and well-versed in multiple advertising platforms and tracking tools.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across Facebook, Instagram, TikTok, Google, Snapchat, and X (Twitter).
- Utilize various tracking methods and ensure accurate data measurement through GA4 and Google Tag Manager (GTM).
- Analyze campaign performance metrics, generate insights, and recommend optimization strategies to maximize ROI.
- Conduct content analysis to determine the most effective creatives for campaigns.
- Develop A/B tests and implement data-backed decisions to scale winning strategies.
- Stay up to date with the latest trends, tools, and best practices in digital advertising.
- Collaborate with creative and marketing teams to align campaign objectives with brand goals.
- Manage budgets effectively and ensure high performance under tight deadlines.
Bachelor’s degree in Marketing, Business Administration, or any related field.Proven experience as a Media Buyer with strong background in E-commerce.Hands-on experience across all major ad platforms (Meta Ads, TikTok Ads, Google Ads, Snapchat Ads, X Ads).Solid knowledge of tracking methods, GA4, and GTM.Excellent understanding of performance marketing metrics (ROAS, CPA, CTR, etc.).Strong analytical skills with the ability to interpret data and generate actionable insights.Strong communication and collaboration skills.Flexible, resilient, and able to handle a fast-paced and heavy workload.Familiarity with content analysis and creative testing to determine the best-performing ads.Proficiency in Excel/Google Sheets and dashboard/reporting tools (e.g., Looker Studio).