Responsible for handling the respondents representing his/ her segment and meeting with them for almost 3-4 times a week either on a one-on one level or in a group context. Provide real-time insights about target segment's new trends and lifestyle through consolidating comprehensive weekly reports. In charge of covering & reporting all target segment's new trends emerging on disparate digital platforms in terms of social, behavioral or lifestyle shifts, as well as scrapping comments via Social Listening Tools on a weekly basis. Responsible for delivering powerful and actionable data-driven marketing insights related to target segment. Managing Operations for recruitment, venues & transportation for segment representatives with Lifestyle Insights Manager. Delivering Weekly Reports of Segment Findings to Lifestyle Insights Manager & Commercial Committee every 2 months Managing segment respondents' output and incentives. Managing Operations & Budget with Lifestyle Insights Manager. Minimum of 8-10yrs of work experience in corporate or agency. Qualitative research background is a plus. Excellent communication and moderation skills. Good eye for potential opportunities & ability to extract data from segment respondents. Ability to work in multitasks under pressure. Articulate & creative Self-motivated Extrovert & outgoing Ability to maintain focus and drive over prolonged periods. Tech Savvy & aware of new apps/ Internet trends Ability to utilize digital tools Heavy user of social media apps & streaming Well versed & user of Fintech solutions Structured approach to gathering, integrating & presenting data. Strong communication and negotiation skills. Excellent use of search engines & AI tools. Attention to detail and persistence to gather new insights