- Develop and implement comprehensive SEO strategies to increase organic search visibility and drive qualified traffic to Medicazone’s digital platforms.
- Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization and growth.
- Optimize website content, landing pages, and metadata for targeted keywords and user intent.
- Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
- Monitor, analyze, and report on SEO performance metrics using tools such as Google Analytics, Search Console, and SEMrush.
- Identify and resolve technical SEO issues, including site speed, crawl errors, and mobile optimization.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Coordinate with marketing and product teams to align SEO initiatives with broader marketing campaigns.
- Develop and execute link-building strategies to enhance domain authority and search rankings.
- Provide recommendations for website structure, user experience, and content improvements to maximize SEO impact.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.1-3 years of proven experience in SEO and digital marketing roles.Strong understanding of search engine algorithms, ranking factors, and SEO best practices.Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.Experience optimizing on-page and off-page SEO elements.Ability to conduct thorough keyword research and competitive analysis.Excellent analytical skills and attention to detail.Strong written and verbal communication skills.Ability to work independently and collaboratively in a fast-paced, online environment.Familiarity with HTML, CSS, and content management systems (e.g., WordPress) is a plus.