Job Purpose:
- Lead the planning, execution, and optimization of digital marketing campaigns focused on promoting real estate properties and services. - - Drive brand awareness, generate qualified leads, and support business growth through multi-channel digital strategies.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies targeting property buyers, sellers, and investors.
- Manage paid advertising campaigns across platforms like Google Ads, Facebook/Instagram Ads, LinkedIn, and others.
- Optimize website SEO and enhance user experience to improve online visibility and lead generation.
- Oversee content creation and management for website, social media channels, and email marketing.
- Analyze digital campaign performance and provide actionable insights and reports to stakeholders.
- Plan and execute email marketing campaigns for lead nurturing and client retention.
- Collaborate with design and content teams to create engaging marketing materials, including videos, virtual tours, and infographics.
- Monitor competitor marketing activities and market trends in the real estate sector.
- Coordinate digital marketing efforts with offline campaigns and events (property launches, open houses).
- Maintain and update databases to track leads and customer interactions.
Qualifications:Bachelor’s degree in Marketing, Business Administration, Communications, or related field.Minimum 5-7 years of experience in digital marketing, preferably in real estate or a related industry.Proficiency in digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads).Experience with SEO best practices and tools.Strong analytical skills with experience in using tools like Google Analytics.Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).Excellent communication and project management skills.Strong command of English. Skills:Creative thinker with the ability to generate innovative marketing ideas.Excellent data analysis and reporting capabilities.Ability to work effectively under pressure and meet deadlines.Strong organizational and multitasking skills.Team player with good interpersonal skills.