- Plan, execute, and optimize paid media campaigns across multiple digital platforms including social media, search engines, and display networks.
- Conduct thorough market research and audience analysis to inform media buying strategies and maximize campaign effectiveness.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
- Negotiate and purchase advertising inventory to achieve the best possible rates and placements.
- Collaborate with creative, marketing, and analytics teams to develop compelling ad creatives and ensure alignment with campaign objectives.
- Manage and allocate media budgets efficiently to maximize ROI and meet client goals.
- Stay up-to-date with industry trends, emerging platforms, and best practices in digital advertising.
- Test and implement new media buying techniques and technologies to enhance campaign performance.
- Ensure all campaigns comply with platform policies, brand guidelines, and legal requirements.
- Provide regular updates and detailed reports to stakeholders on campaign progress and outcomes.
2-5 years of proven experience in media buying, preferably within a digital marketing agency or similar environment.Strong understanding of digital advertising platforms such as Facebook Ads, Google Ads, and programmatic networks.Demonstrated ability to analyze data, interpret metrics, and optimize campaigns for maximum ROI.Excellent negotiation and communication skills with a keen attention to detail.Experience managing multiple campaigns and budgets simultaneously.Proficiency with analytics tools such as Google Analytics, Facebook Business Manager, or similar platforms.Ability to work independently and collaboratively in a fast-paced, outcome-driven environment.Strong organizational and time management skills.Up-to-date knowledge of industry trends, best practices, and compliance standards.Bachelor’s degree in marketing, advertising, business, or a related field is preferred.