- Develop and execute marketing strategies for non-tire categories (batteries, oils, accessories, and new product lines)
- Drive brand visibility and category growth across multiple channels
- Lead promotional planning and activation in coordination with sales and retail teams
- Manage product positioning and SKU lifecycle marketing
- Coordinate with procurement and suppliers to support product launches
- Monitor market trends and competitors to propose growth opportunities
Proven experience in marketing fast-moving consumer goods (FMCG) or automotive-related productsStrong coordination skills across functions: sales, retail, procurementAbility to manage multiple product lines and marketing calendarsCreative approach to launching and promoting new product categories✅ Required Competencies:Strong planning and organizational abilitiesProblem-solving and adaptability in a dynamic marketEffective briefing and follow-up with internal and external stakeholdersCommercial awareness and data-driven thinking