- Work with the marketing department to get and understanding of the short term and long-term marketing targets and then develop content strategies accordingly.
- Creating content which will catch maximum customer interest.
- Writing and reviewing content for websites, social media pages and marketing materials, and other platforms.
- Researching properties-related topics.
- Optimize Search Engine Optimization driven content and increase the site traffic.
- Collaborating with the marketing team to decide the brand taglines, logo and other promotional material.
- Measuring and monitoring company website and social media traffic statistics.
- Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
- Ensure that the content is compliant with the copyright and data protection laws.
- Maintain consistency in content and ensure alignment with the brand history and plans.
- Identify customers’ needs in relation to the company and write content to cater those needs.
- Update the website, social media and content pages periodically.
- Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.
- Be aware of current trends and developments.
Decision making authority:Content creator has the authority for decision making through his work.She/he must be involved in marketing strategy & decisions.Final decision making after the approval of marketing manager.Experience & Qualifications:Minimum 2 years as a Content Creator, Copywriter or similar role.Hands-on experience with Content Management Systems (e.g. WordPress).Excellent writing and editing skills in English.Familiarity with SEO.Bachelor's degree in marketing or business Administration or any Field Related it.Skills:An ability to fact-check long-form content pieces.Time-management skills.Microsoft Office (Word, Excel, etc.).