Main Job Duties:
Develop and Implement Social Media Strategy
Design and execute a comprehensive social media strategy aligned with the company’s brand, target audience, and marketing objectives.
Conduct regular competitor analysis, market research, and audience profiling to inform strategy development.
Content Planning and Management
Oversee the planning, creation, scheduling, and publishing of engaging content across all social platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
Ensure content reflects the company’s educational mission, program offerings, student testimonials, and success stories.
Campaigns and Community Engagement
Lead the development of campaigns that promote courses, events, and brand awareness.
Encourage student and follower interaction through interactive posts, polls, Q&A sessions, and other community-driven initiatives.
Cross-Department Collaboration
Coordinate with Marketing, Sales, Customer Support, and Education teams to align messaging, respond to inquiries, and support lead generation.
Manage online reputation and address student or follower feedback professionally and promptly.
Team Supervision and Performance Oversight
Supervise content creators, designers, and community managers to ensure consistent brand voice, posting schedules, and content quality.
Provide creative direction and performance feedback to enhance the team’s effectiveness.
Platform Optimization and Branding
Set up, optimize, and maintain the company’s social media profiles to maximize reach and engagement.
Ensure all content is aligned with the company’s tone, visual identity, and marketing goals.
Analytics and Trend Monitoring
Monitor, analyze, and report on key performance metrics such as reach, engagement, conversion, and follower growth.
Stay updated on social media trends, platform updates, and emerging tools to keep the company ahead in digital marketing.
Ad Management and Budgeting
Plan and manage paid advertising campaigns to drive traffic, generate leads, and boost course registrations.
Monitor ad performance and optimize for cost-effectiveness and ROI.
Education & BackgroundBachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.Additional certifications in Social Media Management, Digital Marketing, or Content Creation are a strong advantage.ExperienceMinimum of 3–5 years of professional experience in social media management, preferably in the education, training, or service sector.At least 1–2 years in a leadership or supervisory role overseeing content teams or campaign execution.Technical SkillsProven experience with major social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).Strong knowledge of analytics tools such as Facebook Insights, Instagram Analytics, and Google Analytics.Experience in running and optimizing paid ad campaigns on Meta platforms and Google.Familiarity with SEO principles, content marketing, and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.Soft SkillsExcellent written and verbal communication skills in English and Arabic.Creative thinking with a strong sense of brand tone and audience engagement.Strong leadership, time management, and organizational skills.Ability to work under pressure, meet tight deadlines, and handle multiple projects simultaneously.Knowledge & UnderstandingDeep understanding of the target audience (students, parents, language learners) and how to communicate value effectively on social media.Up-to-date with the latest social media trends, algorithm changes, and platform updates.Knowledge of educational or e-learning trends is a plus.Work ConditionsFlexibility to occasionally attend or cover events during evenings or weekends.Willingness to collaborate closely with marketing, sales, and education departments.