- Lead market penetration for new territories, segments, and products. Identify strategic opportunities and partnerships to boost brand visibility and performance.
- Translate market trends and insights into actionable initiatives. Develop and achieve annual sales targets and budgets.
- Manage the P&L and monitor profitability across segments. Drive pricing, discount structures, and promotional policies.
- Ensure compliance with policies, regulations, and ethical standards. Establish robust sales governance frameworks.
- Build and lead a high-performing sales organization. Develop talent pipelines and succession planning. Create a performance-driven culture with coaching and KPI tracking.
- Implement training programs to upskill the salesforce. Lead sales forecasting, demand planning, and market sizing. Utilize sales analytics and market data for decision-making.
- Analyze sales performance and recommend adjustments. Collaborate with marketing for brand strategy alignment. Work with product management and operations for launches and planning. Coordinate with customer service for end-to-end satisfaction.
Bachelor’s degree in business administration, Marketing, or a related field.MBA or certification in Sales is preferred.15-20 years of experience in sales, with at least 5 years in a traditional trade sales management role.Proven track record in the home appliance industry is preferableStrong background managing multiple sales channels (Traditional, Modern Trade, B2B, Online)Strong understanding of the home appliance market and dealer dynamics in Egypt.