Vijua is a Cairo-based technology company specializing in interactive ebook technologies. Our award-winning Kotobee platform is used by top corporations and organizations worldwide. At Vijua, we offer a friendly, flexible work environment with plenty of learning opportunities and a supportive team to help you grow.
Summary
We are seeking a creative and detail-oriented Digital Marketing Specialist to manage Kotobee’s social media presence, create engaging content, and drive brand awareness. The ideal candidate has a passion for storytelling, video editing, and social media trends, with a strong understanding of analytics to measure campaign success.
Responsibilities
- Plan, create, and schedule posts for Kotobee’s social media accounts.
- Create and edit videos (short-form and long-form) to promote Kotobee products.
- Monitor engagement and provide actionable insights to improve reach and performance.
- Develop visually appealing designs and multimedia content as needed.
- Develop and manage Facebook ad campaigns.
- Perform website analytics and track key marketing metrics.
- Assist with basic SEO tasks, including on-page optimization, link building, and technical SEO.
- Stay up to date with digital marketing trends and best practices.
- Conduct market and competitor research to identify trends and opportunities.
- Keep up-to-date with digital marketing trends and best practices.
2+ years experience in digital marketing, social media management, or content creation.Major in marketing, communications, or a related field is preferred.Proficiency in video editing tools is preferred (e.g., DaVinci Resolve, Adobe Premiere, CapCut).Basicdesign skills.Write compelling captions and scripts for social media content.Excellent written and verbal communication skills in English.Knowledge of Facebook Ads Manager.Basic understanding of SEO principles and tools (Google Analytics, Ahrefs, etc.).Creative mindset with strong attention to detail.Ability to work independently and as part of a team.Excellent research and analytical skills.Experience in the IT or publishing industry is preferred.Proficiency in Google Suite (Google Docs, Sheets, etc.).