We are seeking a highly experienced and results-driven Media Buyer to join our team. In this role, you will be responsible for planning, executing, and optimizing media campaigns across various platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and Snapchat. Your expertise will be critical in identifying target audiences, driving engagement, and maximizing ROI for our clients.

Qualifications :

Personal Traits & Skills:

• Excellent communication and negotiation skills.
• Strong organizational and multitasking abilities.
• Attention to detail and precision in campaign execution.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong analytical thinking and data-driven approach to problem-solving.

Academic Requirements:

• BSc/BA in Marketing, Advertising, or a related field.
• Certifications in relevant advertising platforms (Google Ads, Facebook Blueprint, etc.) are a plus.

Professional Experience:

• Minimum of 2 years of experience in media buying, with a strong focus on Google Ads, Meta, TikTok, and Snapchat.
• Proven track record of successfully managing and optimizing large-scale advertising campaigns.
• Deep understanding of advertising metrics and analytics tools.
• Familiarity with media-buying, planning, and research processes.

 

Responsibilities:Plan, execute, and optimize advertising campaigns on Facebook, TikTok, Snapchat, and Google Ads for a variety of clients.Conduct thorough market research and competitor analysis to identify trends and uncover new opportunities.Develop and implement data-driven strategies to maximize campaign performance and ROI.Monitor campaign budgets, bids, and pacing to ensure efficient allocation of resources.Conduct A/B testing on ad creatives and audience segments to continually improve performance.Provide regular performance reports and insights to clients and internal teams.Stay up-to-date with industry trends, algorithm changes, and best practices to ensure campaigns remain effective.Collaborate with creative and design teams to produce engaging ad creatives tailored to different platforms. Skills & Competencies:Proficiency in media-buying platforms (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads).Strong understanding of advertising metrics, Google Analytics, Facebook Insights, and other performance tracking tools.Expertise in A/B testing and campaign optimization strategies.Ability to create and manage campaign budgets efficiently while maintaining profitability.Strong collaborative and interpersonal skills, capable of working with cross-functional teams.