01- Design and implement marketing strategies for new and existing products, in alignment with the company’s business objectives and goals.
02- Manage brand identity, ensuring all marketing materials reflect the company's values and messaging accurately.
03- Create effective product launch plans and oversee their execution to ensure product success in the market.
04- Utilize digital channels such as social media, email marketing, and the company website to drive brand awareness and generate leads.
05- Implement and optimize lead-generation campaigns to build a qualified pipeline for the sales team, leveraging both inbound and outbound marketing techniques.
06- Conduct market research to stay informed about industry trends, customer preferences, and competitive activity. Use this data to adjust marketing strategies as needed.
07- Collaborate with the sales team to ensure marketing initiatives align with sales goals, and assist in creating sales collateral and presentations.
08- Manage advertising campaigns, both digital and traditional, ensuring ROI on marketing spend.
09- Develop and manage the marketing budget, ensuring cost-effective strategies are executed and monitoring financial performance.
10- Work closely with product development, operations, and customer service teams to ensure alignment between marketing and other departments.
11- Measure and report on marketing campaign effectiveness using key performance indicators (KPIs) to make data-driven adjustments and recommendations.