Job Description
This is a full-time, remote role for a Social Media Marketing Specialist. The specialist will be responsible for managing social media accounts, implementing digital marketing strategies, and engaging with audiences to increase brand presence.
● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
● Set up and optimize company pages within each platform to increase the visibility of company’s social content
● Moderate all user-generated content in line with the moderation policy for each community
● Create editorial calendars and syndication schedules
● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
QualificationsSocial media marketing skills and creating social media contentExperience in digital marketing and marketingStrong communication skillsExperience creating and executing social media strategiesAbility to analyze social media data and trendsKnowledge of SEO and SEMExcellent time management and organizational skillsBachelor’s degree in Marketing, Communications or a related fieldExperience working on platforms (Instagram - Facebook - Twitter - TikTok)