Marketing Strategy and Planning:

• Develop and execute marketing plans tailored to the retail environment.
• Collaborate with stakeholders to design promotional campaigns aligned with company goals.
• Monitor competitor activities and market trends to identify opportunities for improvement.

Campaign Management:

• Coordinate in-store promotions, events, and activations to attract customers.
• Manage the production and distribution of marketing materials, including signage, brochures, and digital assets.
• Ensure brand consistency across all retail touchpoints.

Team Leadership:

• Supervise and mentor a team of marketing associates.
• Assign tasks, monitor performance, and provide regular feedback to ensure productivity and effectiveness.
• Train team members on marketing best practices and tools.

Analytics and Reporting:

• Track and analyze the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Prepare detailed reports and presentations for senior management, highlighting successes and areas for improvement.
• Use customer feedback and sales data to refine marketing efforts.

Cross-functional Collaboration:

• Work closely with store managers to understand customer needs and align marketing efforts.
• Partner with suppliers and vendors to secure promotional support and resources.
• Coordinate with digital marketing teams to integrate online and offline campaigns