- Develop and execute performance marketing strategies across platforms such as Google Ads, Facebook Ads, and other paid channels.
- Manage and optimize campaigns to ensure maximum ROI and achievement of KPIs.
- Monitor campaign performance, analyze data, and generate actionable insights.
- Collaborate with the creative team to develop high-performing ad creatives, landing pages, and campaign assets.
- Conduct A/B testing on creatives, targeting, and landing pages to improve performance.
- Allocate and manage budgets effectively across campaigns.
- Provide detailed performance reports and strategic recommendations to stakeholders.
- Stay up-to-date with industry trends, tools, and best practices in performance marketing.
- Work closely with cross-functional teams, including content, design, and sales, to align strategies with overall business goals.
Bachelor's degree in Marketing, Business, or a related field.5+ years of experience in performance marketing, digital advertising, or a related role.Hands-on experience with platforms such as Google Ads, Facebook Business Manager, and analytics tools (Google Analytics, Data Studio).Strong analytical skills and the ability to interpret data to drive decision-making.Proven experience managing multi-channel paid campaigns.Excellent communication and organizational skills.Ability to thrive in a fast-paced, results-driven environment.