Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with business goals and target audience needs.
- Create compelling product descriptions, blog posts, social media content, email campaigns, and other marketing materials.
- Collaborate with designers, marketers, and product teams to create cohesive and impactful campaigns.
- Conduct keyword research and implement SEO best practices to enhance organic search visibility.
- Analyze content performance metrics, generate insights, and adapt strategies accordingly.
- Stay updated on industry trends, competitive landscape, and emerging technologies.
- Mentor and provide guidance to junior content creators and interns.
- Manage content calendars and ensure timely delivery of content across various platforms.
Qualifications:- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.- 3:5 year of experience in content creation, preferably in e-commerce or digital marketing.- Strong portfolio showcasing a variety of content types and styles.- Proficiency in SEO principles, content management systems, and analytics tools (e.g., Google Analytics).- Excellent writing, editing, and proofreading skills.- Strong organizational skills and attention to detail.- Ability to work collaboratively in a fast-paced environment and meet deadlines.Preferred Skills:- Experience with video content creation and editing.- Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).- Knowledge of e-commerce platforms (e.g., Shopify, WooCommerce).