- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.
(Digital Media Expert):
- Design digital media campaigns aligned with business goals.
- Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts).
- Manage end-to-end digital projects.
- Establish our web presence to boost brand awareness.
- Maintain a strong online company voice through social media.
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
- Suggest and implement direct marketing methods to increase profitability.
- Monitor KPIs.
- Stay up to date with digital media developments.
Bachelor’s degree in marketing, business administration, sales, or relevant field3-4 years of experience in in the Marketing field.Good organizational skills, and strong people management skills.Up-to-date with the latest trends and best practices in online marketing and measurementHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExcellent organizational skillsExperience with creating a marketing campaign, marketing strategy, and marketing plan.