Key Responsibilities:

Strategic Planning:

• Design and execute strategic marketing plans that align with company goals and budgets.

Campaign Management:

• Create, implement, and manage marketing and advertising campaigns across all digital platforms to maximize brand visibility.

Social Media Oversight:

• Supervise the company’s social media accounts and platforms, ensuring consistency, professionalism, and brand identity.

Market Analysis:

• Conduct market research and analyze the target audience to select the most appropriate promotional channels for campaigns.

Content Creation:

• Create and manage interactive content across all promotional platforms, ensuring updated blogs, articles, and posts.

SEO Optimization:

• Enhance search engine visibility by optimizing website content with relevant keywords and staying informed on changes to search algorithms.

Customer Engagement:

• Develop customer loyalty programs, engage with customers professionally across platforms, and foster strong relationships both online and offline.

Performance Analysis:

• Track customer behavior and evaluate the effectiveness of marketing campaigns, adjusting strategies based on data insights.

Industry Updates:

• Stay up-to-date with the latest industry trends, promotional channels, and social media platform developments to adjust marketing strategies.

Website Management:

• Oversee and maintain the company’s website, ensuring it is regularly updated and periodically developed to align with business objectives.