This offer is for A full time media buyer for Sedra Integrated Solutions, a company operating in the dental and industrial fields in Egypt, would be responsible for the following:
Key Responsibilities
- Develop and implement effective media buying strategies to promote products and services across various advertising channels, digital, and out-of-home.
- Negotiate favorable rates and terms with media vendors, such as television stations, radio stations, and digital platforms, to secure the best possible advertising placements and pricing.
- Analyze market data, consumer behavior, and industry trends to identify the most effective and cost-efficient media channels for our target audience.
- Collaborate with the marketing and advertising teams to align media buying efforts with the overall marketing and branding objectives.
- Monitor and optimize ongoing media campaigns, making adjustments as needed to improve performance and return on investment.
- Maintain detailed records of media buys, campaign performance, and budget expenditures, and provide regular reports to the management team.
- Stay up-to-date with the latest media trends, technologies, and best practices to ensure Sedra's advertising strategies remain innovative and competitive.
Required Skills and ExperienceBachelor's degree in marketing, advertising, communications, or a related field.Minimum 3-5 years of experience in media buying or advertising, preferably in the dental or industrial sectors.Proven track record of successfully negotiating media contracts and securing favorable rates.Excellent analytical and problem-solving skills, with the ability to interpret and apply data-driven insights.Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Proficiency in using media planning and buying software, as well as data analysis tools.Fluency in Arabic and English, with the ability to communicate effectively in both languages.