Product Line Head (Marketing)

El Abd Group - Egypt - Giza
  • ATL Media and Communication (360 Campaigns)
  • Social Media and digital marketing reference campaigns
  • BTL (POS ,catalogues, on ground activations….)
  • Marketing Yearly Plan compared to Sales Yearly Budget plan 
  • Marketing Budget Control ,monitoring expenses vs planned ;invoices dispatching to finance
  • Product Category competitive updated comparison sheets
  • Promotional campaigns for product line compared to competition
  • Communicating promotional campaigns through ATL media and preparing briefs to the agency
  • Full product portfolio training presentations updated 
  • Product Announcements
  • Product Pricing and Cost Estimation sheets compared to updated market prices 
  • Monthly Reports
  • Monthly Target breakdown on daily sales according to stocks ,goods on the way, sales performance per SKU
  • Contacts for Vendors and Media agencies 
  • GFK updated findings and analysis files 
  • New Product launch & development ( price negotiation with suppliers, adding new features or even new models to the portfolio ) 
  • Review product packaging & artworks ( manuals, logo endorsement,& warranty card)
  • Corporate Brand Identity (making sure that brand guidelines are being applied)

Presentable, Age not more than 29 yearsBSc/MSc degree in Marketing or related fieldExperience in the field of electrical home appliances & marketing Field or similar Communication skillspresentation skillsNegotiation SkillsCreative   
Post date: Today
Publisher: Wuzzuf .com
Post date: Today
Publisher: Wuzzuf .com