Who are we?

Founded in 2011, our story began with a mission to provide vision correction for the whole family. Our passion for optics is endless, with expert opticians and unique designs, we can bring our vision and products to life. 

Our Why:

One third of the global population (3 billion people) needs vision correction, making it the world’s biggest disability. 32 million Egyptians have visual impairment that can be avoided or improved. We are committed to spreading awareness, eradicating visual impairments, and providing expertise through our eye care professionals.

Our How:

By utilizing the advantages of the internet coupled with 12 stores around Egypt, we are aiming to serve our clients better and faster than ever before. Our commitment to quality made us partner with the second largest eyewear producer worldwide; Safilo based in Italy. Making us perfectly positioned for the future. Eyewear is personal, and our promise to our customers is exceptional customer care and integrity in every interaction.

Job Description 

Job Title:        Wholesale Sales Manager

Department:  Wholesale Department

Reporting to:  Business Development Manager

What you’ll be doing

You will be responsible for managing and developing the business with opticians, wholesalers, medical centres, and independent customers. The main objective of the role is to actively drive sales and achieve budget targets by building a qualitative distribution network and a close relationship with our business partners.

How you will do it

• Support leadership in building sustainable, high performing sales teams
• Evaluate new customers positioning and suitability for launch of new brands/collections.
• Maintaining brand integrity by ensuring the product is distributed in doors which are adequate for image /positioning /location and presented in-store according to the brand merchandising standards.
• Research and target new customers.
• To guarantee an effective visit plan to achieve KPI in terms of frequency of visits per store, brand visibility in store and sell-out per store.
• Brand presentations and sell-in of new collections.
• In-store general training to retailer's sales staff regarding brands, products, and marketing activities.
• Ensuring that stock is at an adequate level in the POS of the assigned territory and support in stock management administration process.
• Focusing on the implementation of trade marketing activities.
• Participates in and represents Basaryat in local, regional, and national trade shows
• Collect sell-out reports from customers.
• Collect and manage orders in cooperation with customer services department.
• Checking that merchandising is in line with distribution strategy, managing and ensuring the correct installation of Point-of-Sale marketing material, supporting the planning and implementation of window campaigns in key locations.
• Management of the brand presence in store: actively managing and optimizing brand presence by negotiating and increasing brand visibility (dedicated space, window displays etc.)
• Ensure the highest possible customer service and follow through of orders and deliveries.
• Positive attitude in building strong external and internal relationships.
• Assist the Finance department with invoice, debit and credit note queries.
• Dealing with client's commercial returns requests, always in line with corporate policy and instructions.

Who you are?

• Previous experience leading sale teams with demonstrated success in achieving results
• Proven ability to lead, coach, and develop high performing teams
• Excellent negotiation skills, experience building contract terms
• Ability to coach and provide constructive feedback
• Ability to travel within the assigned territory.
• An excellent communicator with presentation skills.
• A sales-driven mindset with the ability to expand business, identify and develop new opportunities.
• Great confidence in dealing with customers and managing all aspects of the account.
• An individual with negotiation and influencing skills.
• Ability to work effectively under pressure to seasonal and customer deadlines.
• Excellent organization skills and ability to manage and improve the sales process.