We are seeking an experienced and strategic Senior Brand Manager to join our dynamic marketing team. The successful candidate will lead a team of Junior Brand Managers and Trade Marketing team, overseeing the development and execution of marketing strategies that drive sales growth and enhance brand equity.

Key Responsibilities:

• Team Leadership: Manage, mentor, and develop a team of junior managers to achieve departmental goals.
• Strategic Planning: Design and implement strategic initiatives from ideation to execution to grow core categories and build brand equity.
• Brand Development:
  • Develop and manage brand architecture, ensuring consistency and alignment across all private label brands.
  • Build and enhance brand positioning, identity, and messaging to differentiate in the marketplace.
  • Oversee the creation of compelling brand narratives and storytelling that resonate with target audiences.
• Private Label Growth: Launch and expand private label brands across both food and non-food categories, driving market share and customer loyalty.
• Marketing Campaigns: Plan and execute integrated marketing campaigns, including digital, social media, in-store promotions, and traditional advertising channels.
• Data Analysis: Utilize strong analytical skills to interpret data using Excel, Power BI, and other reporting software to drive winning strategies and initiatives.
• Stakeholder Management: Collaborate with internal stakeholders and manage external agencies to ensure alignment and effective execution of marketing campaigns.
• Performance Monitoring: Track and analyze KPIs such as sales growth, store traffic, private label market share, and average order value. Recommend and implement actions to optimize performance.
• Market Insights: Stay updated on market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Innovation: Identify and develop new product concepts and enhancements based on market research and consumer insights.

Education: Bachelor's degree in marketing, Business Administration, or a related field.Experience: 7-10 years of experience in FMCG or retail brand management and/or trade marketing.Skills:Marketing Expertise:Deep understanding of brand architecture, brand building, and brand management principles.Proven track record in developing and executing successful brand strategies and marketing plans.Experience in product development, packaging design, and managing product life cycles.Proficiency in leveraging consumer insights and market research to inform marketing strategies.Knowledge of digital marketing trends, tools, and best practices.Analytical Skills:Strong proficiency in Excel, Power BI, and relevant reporting software.Ability to analyze complex data sets to make informed business decisions.Experience with sales forecasting, budgeting, and ROI analysis.Leadership Skills:Excellent team management and mentoring abilities.Ability to lead cross-functional teams and drive collaboration.Strategic Thinking:Ability to think strategically and develop long-term plans aligned with company objectives.Innovative mindset with a focus on continuous improvement and growth.Communication Skills:Exceptional verbal and written communication skills in both Arabic and English.Strong presentation skills with the ability to influence stakeholders at all levels.Project Management:Excellent organizational skills with attention to detail.Ability to manage multiple projects simultaneously and meet tight deadlines.Stakeholder Management:Proven ability to build and maintain strong relationships with internal teams and external agencies.Experience in contract negotiation and agency performance management.