Role: Responsible for developing, implementing, and executing strategic marketing plans for an entire organization or lines of business and brands within the organization in order to attract potential customers and retain existing ones.
Key Responsibilities:
Conduct market research to understand customer needs and preferences.
Develop marketing strategies and campaigns to meet organizational objectives.
Oversee the creation of marketing materials such as brochures, newsletters, and digital content.
Manage and optimize digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
Monitor and analyze marketing performance metrics to track the effectiveness of campaigns.
Collaborate with internal teams and external agencies to ensure cohesive brand messaging.
Manage the marketing budget and ensure cost-effective strategies.
Bachelor's degree in Marketing, Business Administration, or a related field.Proven experience in a marketing role, preferably in a managerial position.Strong understanding of current marketing trends and digital media.Excellent communication and leadership skills.Ability to analyze data and make informed decisions.