- Manage product listings across multiple e-commerce platforms, ensuring accuracy, consistency, and adherence to brand guidelines.
- Collaborate with cross-functional teams including product managers, designers, and marketing to upload, maintain, and refresh product content.
- Optimize website content for search engine performance (SEO), ensuring content adheres to best practices for organic search visibility.
- Perform mass content quality checks regularly to ensure accuracy, consistency, and high standards across all product listings and web pages.
- Proofread and edit product descriptions, promotional content, and technical details to ensure they are free of errors and grammatically correct.
- Analyze content performance using Google Analytics and other web metrics tools, generating actionable insights to enhance user engagement and improve conversion rates.
- Troubleshoot content-related issues on the site and propose effective solutions to enhance user experience and resolve discrepancies quickly.
- Provide regular reporting on content performance, website traffic, and product listing health, utilizing tools like Google Analytics, Google Search Console, and internal metrics dashboards.
- Develop content quality standards and work closely with the content team to enforce them, ensuring that all content meets the brand's quality expectations and business goals.
- Identify trends and opportunities for continuous improvement in content presentation, search ranking, and overall user experience.
2+ years of hands-on experience managing content in an e-commerce environment.Proficient in Google Analytics and other analytics tools, with the ability to derive insights and actionable strategies for content optimization.Advanced skills in data analysis and the ability to translate insights into actions that improve engagement and sales.Strong proofreading and editing experience, ensuring all content is accurate, clear, and compelling.Strong attention to detail with a proven track record of maintaining high standards for content quality across multiple projects.Problem-solving mindset with the ability to independently troubleshoot content issues and propose solutions to improve the user experience.Strong communication skills and experience managing multiple projects and timelines in a fast-paced environment.