1. Develop and Execute Digital Marketing Campaigns:

- Create and manage digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.

- Ensure campaigns are aligned with business goals and objectives.

2. SEO and SEM:

- Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve website visibility and drive traffic.

Conduct keyword research and implement best practices for on-page and off-page SEO.

3. Content Creation and Management:

Develop engaging content for social media, blogs, websites, and email marketing campaigns.

- Collaborate with content creators and designers to ensure content is aligned with brand guidelines.

4. Social Media Management:

- Manage social media accounts by creating and scheduling posts, , and monitoring performance.

- Develop social media strategies to increase brand awareness and engagement.

5. Analytics and Reporting:

- Monitor and analyze digital marketing performance using tools like Google Analytics, and other analytics platforms.

- Provide regular reports on campaign performance, insights, and recommendations for improvement.

6. Paid Advertising:

- Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and other ad networks.

- Track and optimize ad spend to maximize ROAS.