Are you a passionate digital marketing expert with a love for the Food & Beverage (F&B) industry? Do you thrive on creating impactful digital strategies and managing high-budget campaigns? We're looking for a Senior Digital Marketing Specialist to join our team and lead our digital initiatives across Egypt and the Gulf region.
Responsibilities
- Plan and execute digital marketing, database, email, social media, and display advertising campaigns
- Build and maintain social media presence
- Measure and report campaign performance, assessing ROI and KPIs
- Develop creative growth strategies
- Plan, execute, and analyze experiments and conversion tests
- Communicate with clients to understand their needs
- Evaluate customer experience across channels
- Develop and integrate content marketing, SEO, and PPC strategies
- Create and manage marketing strategies and social media presences
- Forecast campaign growth and ROI
- Utilize Google Analytics, Google AdWords, etc.
- Identify target audiences and plan media campaigns
- Optimize plans and budgets based on media mix
- Plan, execute, and optimize media buying strategies
- Monitor costs and ROI
- Report to clients and build long-term relationships
- Oversee and mentor the digital marketing team, ensuring seamless execution of strategies that align with the company’s business objectives.
4+ years of digital marketing experience.Proven experience in the Food & Beverage (F&B) industry and marketing agencies.Passion for food is a must.Experience managing high-budget media buying campaigns.Experience with paid ads on Meta (Facebook/Instagram), TikTok, and Snapchat.Google Ads experience is a plus.Strong understanding of social media platforms and their algorithms.Excellent communication skills in both English and Arabic.Experience managing and leading people.The role involves managing accounts in Egypt and the Gulf region.