Safaria is seeking a dynamic and experienced Digital Marketing Specialist to lead the digital marketing strategies and campaigns for the company. The Digital Marketing Manager will be responsible for creating and executing digital marketing initiatives, managing the online presence of Safaria, and driving customer acquisition and engagement through various digital channels.
 

Key Responsibilities:
1. Develop and implement digital marketing strategies that align with Safaria’s business goals and target audience.
2. Manage and oversee all digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
3. Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for optimization.
4. Collaborate with the marketing team to create engaging content and visuals for digital platforms that resonate with the target audience.
5. Coordinate with external agencies and partners for digital advertising, influencer collaborations, and other promotional activities.
6. Maintain and optimize Safaria’s online presence, including the website, mobile app, and social media platforms.
7. Track and report key performance metrics, such as website traffic, conversion rates, and customer engagement, to measure the success of digital marketing efforts.
8. Stay updated on industry trends, tools, and best practices in digital marketing to ensure Safaria remains ahead of the curve.
9. Work closely with the Customer Support team to address customer feedback and concerns received through digital channels.