• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies that align with the goals of Alameda Group, As-Salam International Hospital, and Dar Al Fouad Hospitals.
• Lead Generation: Create and optimize digital campaigns aimed at generating high-quality leads for the hospitals, ensuring a consistent flow of potential patients and clients.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising, to drive engagement and conversions.
• Brand Awareness: Enhance brand visibility and awareness through targeted digital initiatives, ensuring consistent messaging across all channels.
• Performance Tracking: Utilize analytics tools to track the performance of digital campaigns, providing regular reports and insights to senior management, and making data-driven decisions to optimize results.
• Content Strategy: Collaborate with content creators to develop engaging and relevant content that resonates with target audiences and supports marketing objectives.
• SEO & SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve online visibility and drive organic and paid traffic to the company’s digital assets.
• Social Media Management: Manage and grow the group’s social media presence, fostering engagement and interaction with the community.
• Collaboration: Work closely with other departments, including marketing, communication and sales teams, to ensure alignment of digital marketing efforts with broader business goals.
• Innovation: Stay up-to-date with the latest digital marketing trends and technologies, continuously seeking ways to improve and innovate the group’s digital marketing practices.

Skills

• Bachelor’s degree in Marketing, Digital Marketing, or a related field. A Master’s degree is a plus.
• Proven experience in digital marketing, preferably within the healthcare or corporate sector.
• Strong understanding of lead generation strategies and digital campaign management.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management systems.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative thinker with a strategic mindset and a passion for digital innovation.