- Developing research strategies according to good understanding of objectives and business requirements, through the proper approach and factors including area of study, the research budget, and most importantly, the research problem.
- Formulating the proper research strategy using different approaches to market research.
- Using the proper data, either primary or secondary where the data used is either first-hand or second-hand, using either a quantitative or qualitative approach.
- Acquiring the research materials including the methods and tools used to collect, analyze, and present data.
- Executing the data collection taking into consideration ensuring the business makes accurate decisions ultimately.
- Getting the data across distributed various sources and the larger portion of it is unstructured which requires an advanced AI consumer and market research platform to access this data, parse it, and make it available for analysis.
- Analyzing the collected data that’s in raw form to yield information then providing insights using dedicated tools.
- Using intelligence platforms and Integrating data in one location to enhance the synergistic relationship between using large volumes of data and using the tools.
- Compiling the data and presenting reports to the relevant functions, people and stakeholders using visualized and accurate reports to enhance attention, understanding and memory of the stakeholders.
- Using data to inform relevant stakeholders be it acquiring customers, beating the competition, or taking advantage of various opportunities.
- Monitoring and forecasting marketing and sales trends.
- Conducting in-depth market research and sharing insights with the marketing and sales teams on a regular basis
- Reviewing and interpreting large data sets and organize them into spreadsheets, charts, and graphs
- Consolidating data findings into reports to share with clients
- Studying consumer behaviors and attitudes and writing up predictions for future sales trends
Responsibilities
- Present data findings and insights during company-wide meetings
- Study consumer behaviors and attitudes and write up predictions for future sales trends
- Stay up to date on market trends, consumer and product research, and industry best practices
Skills and qualifications- Exceptional analytical and strategic thinking abilities- Great capacity to understand and relay complex data across industries- Comprehensive knowledge of statistics and experience with modernized statistical technologies- Advanced computer literacy skills and a facility with search engines and web analytics- Superb ability to multitask while paying attention to detail- Excellent written and verbal communication skillsPreferred qualifications- Experience working as a market research analyst or in a similar role- Knowledge of data warehousing and mining- Familiarity using customer relationship management software such as Salesforce- Demonstrated success predicting market trends- Insatiable curiosity for digging into data and gaining market insights- Passion for statistical research and analysis