HEXING Group, established in 1992, is a multi-national company offering customized sustainable solutions for energy distribution companies with a wide range of revolutionized products. Livoltek, one of HEXING Group subsidiaries, specializes in solar inverters, Energy Storage System (ESS), Batteries and EV chargers.

The operation in Egypt market contributed to the Group’s globalization strategy which in turn led to the acceleration of its localization. We are looking for a Marketing Executive to join Egypt team. This position will play an important role in further expanding our solar and electric business in Middle East and Africa.

Job Responsibilities:

1.      Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

2.      Conduct market research, competitor analysis, and strategic planning to assess and ensure the sale and profitability of products.

3.      Organize internal and external publicity activities to increase brand exposure and generate leads through exhibitions, workshops, webinars, forums, road shows and other industry-related events.

4.      Participate in promoting the brand through digital marketing channels including social media, SEO, Press release, influencers, media collaboration, and advertisements (Google, Facebook, LinkedIn).

5.      Analyze data to evaluate and optimize the performance of the branding, advertising and promotional campaigns, recapping all marketing channels with the monthly and quarterly reports.

6.      Advise and allocate the marketing budget spent throughout the marketing calendar & implementation plan.

7.      Coordinate marketing strategies with the sales, marketing agency, headquarter and other regional departments.

Job Requirements:

1.      Have 3 to 5 years of marketing experience in Egypt. Relevant marketing experience in the Solar and electrical Energy industry (Inverter/Battery /Solar Panels) is a must.

2.      Bachelor's degree in marketing, advertising, branding, business administration and others in relative fields.

3.      Excellent English in Speaking, listening and writing.

4.      Proficiency in the operation of digital marketing platforms/tools such as social media, Google Analytics, Wordpress, Semrush, Ads platforms (Google, Facebook, LinkedIn) etc.

5.      Candidates with Egypt solar media resource like news, magazine, influencers, industry association and event organizers in solar industry are preferred.

6.      Capable of giving design directions or familiar with basic design software such as Photoshop, Canvas, Illustrator, Figma, Adobe Premiere Pro etc

7.      Exceptional analytical and problem-solving skills, and superb leadership, communication and collaboration capabilities.