Role Purpose
Responsible for planning and executing Home Wireless propositions according to the overall department’s objectives and accountable for revenue attainment, profitability and success of product through development and execution of comprehensive marketing plan.
Role Profile
• Maximize the commercial value of the customer base by utilizing retention, loyalty, cross and up-sell campaigns & propositions.
• Analyse of churn trends in relations to promotions / customer aging / ARPU / package / line quality / complaints etc.
• Perform base segmentation and utilize this in targeting each segment differently which maximizes returns and results.
• Analyse packages profitability and lead programs to migrate customers from less profitable packages into more profitable ones.
• Provide other ongoing activities regarding direct to market activities / SMS campaign / outbound campaign / database providing / material and flyers re-printing.
• assess market and customer dynamics and incorporate into offer development and lifecycle activities.
• Owning programs/campaigns system catalogues and business rules, working with operational and technology teams as representing business in any ad-hoc projects (system revamp).
• Develop product and proposition strategy based on evolving market landscape and customer insights.
• Make sure planned campaigns are well developed & capable of reaching retention/value targets
Core Competencies and Requirements
• Strong Communication and Negotiation skills.
• Solution-oriented analytical skills.
• Business, finance, marketing and strategic management fundamentals.
Must have technical / professional qualifications:
• Bachelor degree of Marketing.
• Minimum of 3 years' experience.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What's in it for you
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
Who we are
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.