· Responsible for Content Creation
· In-house or outsourced according to the digital marketing strategy.

· Promote engaging content regularly through social advertising (e.g. original text, photos, videos, and news).

· Define required specifications and suggestions for all social media campaigns and set specific online-promotional objectives either for new or already-existed products.
· Manage the relationship with “media Buyers” to follow ROI analysis reporting to measure the success of every social media campaign.
· List on-ground activities and ideas to promote company products and present the main concept/objective of new campaigns.
· Monitor social media accounts (e.g. Facebook, Instagram, and YouTube channel) and communicate closely with copywriters and designers to ensure content are informative and appealing.
· Collaborate with other teams such as marketing, sales, and customer service to ensure brand consistency.

· Report and Provide constructive feedback regarding social media
performance.

· Perform research on current benchmark trends and audience preferences and Stay up-to-date with current technologies and trends in promotional activities & competitions, design tools, and applications.