- Manage WordPress websites, which includes, managing content, updating WordPress version, creating backups for the websites and fixing technical issues.
- Perform Keyword Research, backlinking and other SEO activities.
- Report on campaign progress and end of campaign results per the KPIs agreed on with the client.
- Create Media Plans and recommend the right channels for media campaigns.
- Design live reporting dashboards using tools such as Google Data Studio.
- Automate Social media posts on Hootsuite.
- Implement pixels in Google Tag Manager and setup Google Analytics.
- Perform social media, SEO and web competitive analysis for clients.
- Design Email Newsletters and Email Automation sequences.
Bachelor's degree with a major in Marketing or Mass Communication.Experience in a similar role for at least 3 years. (Post grad experience)Hands on experience with content management systems; i.e WordpressProficiency in marketing automation technology; i.e HootsuiteProficiency in Email Marketing tools such as Mailchimp, etc..Proficiency in SEO Tools such as SEM Rush, etc..Excellent written communication and copywriting skills.Strong project management skillsStrong knowledge for Google Tag Manager, Google Analytics and Data Analysis in general.Strong Knowledge of E-Commerce Optimization methods.Strong Communication skills (Written and Verbal).