As a Marketing Consultant, you will be responsible for planning and supporting the different Marketing and Branding activities of a start-up tech-enabled company. Your responsibilities will include:
- Developing and implementing comprehensive marketing strategies to achieve the company's objectives.
- Conducting market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Defining the unique value propositions of the brand and ensuring that they are effectively communicated to the target customers.
- Fine-tuning and maintaining the brand's visual and verbal identity, including logos, taglines, and messaging, ensuring consistency across all communication channels.
- Planing and monitoring the marketing campaigns to achieve the sales and branding objectives.
- Developing and managing the marketing budgets, and ensuring that the campaigns are cost-effective.
- Collaborate with other departments to ensure alignment and consistency in brand messaging and marketing activities.
- Oversee digital marketing strategies including SEO, SEM, email marketing, and social media to drive online engagement.
Proven experience as a marketing consultant or a similar roleHands-on experience as a brand managerBSc/BA in marketing, communications, business or relevant fieldIn-depth knowledge of marketing principles and best practicesAbility to think strategically and analyticallyProficiency in marketing tools and analytics software.Excellent communication and interpersonal abilities.Creative thinking and problem-solving skills.