Job DescriptionPosition Summary:
- You will be responsible for creating and managing content, including blog posts, push notifications, and email marketing.
- You will also analyze and report on the effectiveness of inbound marketing efforts, and make adjustments as needed.
- The ideal candidate will have experience in inbound marketing, a strong understanding of digital products, and excellent writing and communication skills.
-
- Key Responsibilities:
● Develop and implement inbound marketing strategies and campaigns
● Create and manage content, including blog posts, mobile and web notifications and in app messaging, and email marketing
● Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed
● Work with the digital products tele sales team to align marketing and sales efforts
● Collaborate with other teams, such as design and product, to create cohesive marketing campaigns
● Monitor industry trends and stay up-to-date on new marketing technologies and techniques
● Conduct keyword research and optimize content for search engines
● Analyze website traffic and user behavior to identify areas for improvement
● Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions
● Preferred to have a good sense of content marketing and copy writing.
Job Requirements- Bachelor degree, preferably in Business Administration (Marketing Major).
- Minimum 3 years of experience in a relevant position.
- Marketing Certificate/Diploma is a preferred.
- Proficiency in marketing automation and CRM software
- Proficiency in Microsoft Office suite.
- Excellent communication and interpersonal skills