Summary:

The Senior Media Buying Specialist is responsible for developing and executing media buying strategies across various channels to maximize ad reach and ROI. Success in this role is demonstrated by effective campaign management, optimized ad spending, and achieving targeted audience engagement.

Responsibilities:

• Develop and implement comprehensive media buying strategies to meet marketing objectives and budget constraints.
• Negotiate and purchase ad space across digital and traditional media platforms, including social media, search engines.
• Analyze campaign performance using key metrics and adjust strategies to optimize ad placement and effectiveness.
• Collaborate with creative and marketing teams to ensure ad content aligns with brand goals and resonates with target audiences.
• Manage relationships with media vendors and monitor industry trends to leverage new opportunities and technologies.

Skills

Qualifications:

• Proven experience in media buying, with a strong track record of successful campaigns and budget management.
• In-depth knowledge of media planning and buying processes, as well as industry trends and digital marketing platforms.
• Strong analytical skills with the ability to interpret performance data and make strategic adjustments.
• Excellent negotiation and communication skills.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred.

Job Types: Full-time, Permanent