- Developing a comprehensive understanding of the localization services industry, including market trends, competitors, and marketing goals.
- Brainstorming and proposing innovative ideas for inbound marketing campaigns to engage our target audience.
- Overseeing content specialists and contributing to creating engaging marketing materials, including blogs, newsletters, social media posts, and more.
- Measuring and analyzing the effectiveness of campaigns against key performance indicators (KPIs) and adjusting strategies as needed.
- Utilizing analytics and data to develop effective content strategies and improve campaign performance.
- Staying current with industry best practices, strategies, and offerings related to inbound marketing.
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social media, inbound marketing, email marketing, and events to increase customer acquisition.
Education and Certifications:A bachelor's degree in marketing, advertising, business, or a related field.5 - 8 years of experience in B2B & B2C international marketing, advertising, market research, or a related field is preferred.Fluent in English with strong communication skills (both written and verbal).Technical Skills: Expertise in SEO, SEM, Google Analytics, Google AdWords, and Conversion Rate Optimization.Experience with LinkedIn Campaign Manager and other social media advertising platforms. Content Creation Skills: Proficient in copywriting and graphic design (using tools like Adobe Illustrator and Canva). Strong visual storytelling and blogging skills. Marketing Management Tools: Familiarity with CRM systems (Salesforce, HubSpot). Experience with email marketing software (Mailchimp, Constant Contact). Proficient in using tools like Google Tag Manager, Ahrefs, and SEMrush.Other Marketing Skills: Strong strategic planning and marketing research abilities. Experience in customer journey mapping and A/B testing. Skilled in social media outreach and engagement strategies.