- Develop and implement digital marketing strategies aligning with the company’s goals and in coordination with the Digital Marketing Manager.
- Work with internal marketing team and external agencies to drive successful execution of the digital marketing campaigns.
- Maintaining the online presence of the company across (owned media – paid media – earned media)
- Understand the target audience and identify marketing and growth opportunities.
- Oversee and implement influencers marketing campaigns to increase brand visibility and engagement on social media platforms
- Comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
- Understand how ad creative elements perform for each unique advertising goal (reach, engagement, traffic, conversions).
- Knowledge and understanding of the digital metrics (CPM – CPC – CPV – CPE - CPI – CPA - …etc)
- Track and analyze primary performance metrics (KPIs)
- Measure and analyze campaigns’ success & performance reports.
- Overseeing the digital marketing budget.
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
BSc in Mass Communication, Marketing, Business, or similar field.(3-5) years of proven experience in digital marketing roles in an agency or corporate. Innovative thinking and attention to details and trends .Strong interpersonal, verbal and written communication skills.Excellent project management and collaboration skills .Fluency in English.