Role Overview:

As a Marketing Specialist specializing in Customer Experience & Loyalty Programs, you will be responsible for designing and executing marketing strategies to strengthen customer relationships and drive customer loyalty. You will collaborate with cross-functional teams to develop and implement initiatives that enhance the overall customer experience and increase customer retention.

Key Responsibility:

· Develop and execute the company's customer loyalty point program, including defining the rules, rewards, and redemption options. To foster long-term customer engagement and brands’ loyalty.

· Conduct market research, analyze customer data, and regularly engage in surveys and feedback sessions with program stakeholders to identify opportunities for enhancing the customer experience, increasing brand loyalty, and making data-driven improvements to the loyalty program.

· Collaborate with the marketing team to develop and execute multichannel marketing campaigns that align with loyalty program goals.

· Create targeted promotions and incentives to encourage customers to earn and redeem loyalty points.

· Monitor and optimize the loyalty point program's performance, tracking key metrics such as member acquisition, engagement, brands’ usage rate, users’ conversions, and redemption rates.

· Full data analysis for the loyalty program to ensure seamless tracking and management of loyalty points.

· Analyze customer behavior and purchasing patterns to identify opportunities for enhancing the effectiveness of the loyalty program.

· Conduct regular surveys and feedback sessions with program members to gather insights and make improvements.

· Work closely with third-party partners, such as vendors or co-branding partners, to expand and enhance the loyalty program's offerings.

· Develop and execute communication strategies to keep program members informed about the program's benefits, updates, and promotions.

· Stay updated on industry trends and emerging technologies related to loyalty programs and implement best practices; in addition to the best practices in customer experience and loyalty marketing.