- Develop and implement comprehensive digital marketing strategies to promote the company's bridge bearings products, emphasizing their high quality and CE certification across all relevant platforms.
- Conduct market research and analysis to identify key trends, customer preferences, and competitor activities within the bridge bearings industry.
- Collaborate with cross-functional teams including sales, product development, and engineering to align marketing strategies with business objectives.
- Create and manage engaging content for digital channels including website, social media, email campaigns, and online advertising.
- Utilize AI tools and analytics platforms to analyze campaign performance, optimize marketing initiatives, and generate actionable insights.
- Drive lead generation efforts through targeted digital advertising, SEO optimization, and conversion rate optimization strategies.
- Monitor and manage the company's online reputation, responding to customer inquiries and reviews in a timely and professional manner.
- Stay abreast of emerging trends and technologies in digital marketing, particularly those relevant to the interior design field, and propose innovative strategies to maintain a competitive edge.
Track and report on key performance indicators (KPIs) related to digital marketing activities, providing regular updates to senior management
Bachelor's degree in Marketing, Business Administration, or related field.Minimum of 2 years of experience in digital marketing, with at least 2 years in a B2B environment, preferably within the construction or infrastructure sector.Proven track record of developing and executing successful digital marketing campaigns, with a focus on lead generation and conversion optimization.Strong understanding of SEO, SEM, email marketing, social media management, and other digital marketing channels.Experience working with AI tools and analytics platforms to drive marketing insights and decision-making.Excellent communication skills, both written and verbal, with the ability to tailor messaging for different target audiences.In-depth knowledge of digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.