● Research F&B industry-related topics
● Prepare well-structured drafts using digital publishing platforms
● Create and distribute marketing copy to advertise our company and products
● Interview industry professionals and incorporate their views in blog posts
● Edit and proofread written pieces before publication
● Conduct keyword research and use SEO guidelines to optimize content
● Promote content on social networks and monitor engagement (e.g. comments and shares)
● Identify customers’ needs and recommend new topics
● Coordinate with marketing and design teams to illustrate articles
● Measure web traffic to content (e.g. conversion and bounce rates)
● Update our websites as needed
● Proven work experience as a Content Creator, Copywriter or similar role ● Previous experience in the FMCG is a must ● Portfolio of published articles● Hands-on experience with Content Management Systems ● Good writing and editing skills in English● An ability to fact-check long-form content pieces● Time-management skills● Familiarity with SEO● BSc in Marketing, Journalism or a relevant field