The Senior E-Commerce Specialist will be responsible for managing and optimizing our WooCommerce platform. This role involves developing and executing strategies to increase online sales, improve user experience, and enhance overall website performance. The ideal candidate will have extensive experience with WooCommerce, a strong understanding of e-commerce best practices, and a proven track record of driving revenue growth.
WooCommerce Management:Oversee the day-to-day operations of our WooCommerce store.Ensure the site is fully functional, secure, and optimized for performance.Manage product listings, inventory, pricing, and promotions.Troubleshoot and resolve any technical issues.E-Commerce Strategy:Develop and implement e-commerce strategies to drive sales and improve conversion rates.Analyze market trends and competitor activity to identify opportunities for growth.Create and manage promotional campaigns, discounts, and special offers.User Experience & Conversion Optimization:Enhance the user experience by optimizing site navigation, design, and functionality.Implement A/B testing and other methodologies to improve conversion rates.Work with the design team to create visually appealing and user-friendly interfaces.Analytics & Reporting:Monitor and analyze website performance using Google Analytics and other tools.Generate regular reports on key metrics, including traffic, sales, conversion rates, and customer behavior.Use data-driven insights to make informed decisions and adjustments.SEO & SEM:Optimize product pages and site content for search engines.Develop and manage PPC campaigns to drive targeted traffic to the website.Stay up-to-date with the latest SEO and SEM trends and best practices.Collaboration & Leadership:Work closely with the digital marketing, content, and design teams to ensure a cohesive online presence.Mentor and provide guidance to junior team members.Collaborate with external partners and vendors as needed.Qualifications:Bachelor’s degree in Marketing, Business, or a related field.5+ years of experience in e-commerce, with a focus on WooCommerce.Proven track record of increasing online sales and improving user experience.Strong understanding of SEO, SEM, and digital marketing principles.Proficient in Google Analytics and other e-commerce analytics tools.Excellent problem-solving skills and attention to detail.Strong communication and leadership skills.Ability to work in a fast-paced, dynamic environment.Preferred Skills:Experience with other e-commerce platforms.Knowledge of HTML, CSS, and basic web development principles.Familiarity with email marketing and CRM tools.