Job Purpose; Optimizing website architecture and implementing technical strategies to improve website performance and search engine rankings.
Accountabilities;
- Conduct thorough technical SEO audits of websites to identify areas for improvement and provide recommendations for optimization
- Implement technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness
- Collaborate with content teams to ensure that content is optimized for search engines and aligned with SEO strategies
- Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time
- Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
- Work closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance
- Create and maintain technical SEO documentation and guidelines for internal teams and stakeholders
- Provide technical SEO support and guidance to other members of the marketing team as needed.
- Develop and implement effective link-building strategies to acquire high-quality backlinks.
- Proficient in using the SEO tools for data analysis and optimization, such: Google Analytics, GSC, Screaming Frog, SEMrush, Ahref, MOZ, etc.
The ideal candidate will possess a strong background in site architecture and HTML markup, with expertise in utilizing technical SEO tools for data analysis and optimization. These tools include:* Google Analytics* Google Search Console (GSC)* Screaming Frog* SEMrush* Ahrefs* MOZAdditionally, proficiency in HTML, CSS, and JavaScript is required for troubleshooting and enhancing website user experience (UX) and user interface (UI). If you have a passion for technical SEO and a drive to optimize website performance, we encourage you to apply for this exciting opportunity.