- Develop annual marketing plan and budgeting
- Set annual marketing objectives.
- Develop and implement comprehensive marketing strategies to meet business objectives.
- Conduct market research and analyze consumer behavior, market trends, and competitor activities to identify opportunities for growth.
- Plan and execute offers, promotions and sellouts with sales channels to support sales and develop sales enablement materials and strategies to support lead generation and conversion
- Collaborate with the creative team in-house and outsourced agencies to develop compelling marketing materials, including advertisements, brochures, website content, and social media campaigns.
- Plan, execute, and monitor marketing campaigns across various channels, such as digital advertising, email marketing, social media, and events.
- Track and analyze key marketing metrics, such as campaign performance, website traffic, lead generation, and customer engagement, to evaluate the effectiveness of marketing activities.
- Identify target market segments and develop targeted marketing initiatives to reach and engage specific audiences.
- Monitor industry trends and stay updated on emerging marketing techniques and technologies to ensure the company remains competitive.
- Manage the marketing budget effectively, allocate resources efficiently, and track expenses to achieve desired ROI.
- Build and maintain strong relationships with external vendors, agencies, and media partners.
- Provide regular reports and presentations to senior management, highlighting key marketing insights, performance metrics, and recommendations for improvement.
Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.Proven experience as a marketing manager, experience in the automotive sector is a plusIn-depth knowledge of marketing principles, techniques, and best practices.Strong analytical skills with the ability to interpret data and make data-driven decisions.Proficiency in digital marketing platforms, CRM systems, and marketing automation tools.Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external stakeholders.Creative thinking and problem-solving abilities.Strong leadership and project management skills.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Up-to-date knowledge of the latest marketing trends and technologies.